New Lottery Sign Features that Generate Sales

You probably remember it from your Marketing 101 class. A.I.D.A -- Attention, Interest, Desire, Action. In order to generate a sale, you must first get attention. With so much going on in a retail setting, you need to stand out to gain attention. Pro-Lite's exclusive sign features such as flashing digits, illuminated borders and custom messaging deliver that extra "pop" to generate more attention in the congested retail setting.

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