You probably remember it from your Marketing 101 class. A.I.D.A — Attention, Interest, Desire, Action. In order to generate a sale, you must first get attention. With so much going on in a retail setting, you need to stand out to gain attention.

Pro-Lite’s exclusive sign features such as flashing digits, illuminated borders and custom messaging deliver that extra “pop” to generate more attention in the congested retail setting.