You probably remember it from your Marketing 101 class. A.I.D.A -- Attention, Interest, Desire, Action. In order to generate a sale, you must first get attention. With so much going on in a retail setting, you need to stand out to gain attention. Pro-Lite's exclusive sign features such as flashing digits, illuminated borders and custom messaging deliver that extra "pop" to generate more attention in the congested retail setting.
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Neon simply stands out. There is no denying the classic neon look continues to give brands a unique way to display a logo and message. The neon sign has changed very little since Peter Nutting displayed the first one at the 1904 Louisiana Purchase Exposition. Why change a good thing right? As more brands today