ashleychang

You probably remember it from your Marketing 101 class. A.I.D.A -- Attention, Interest, Desire, Action. In order to generate a sale, you must first get attention. With so much going on in a retail setting, you need to stand out to gain attention. Pro-Lite's exclusive sign features such as flashing digits, illuminated borders and custom messaging deliver that extra "pop" to generate more attention in the congested retail setting.

Neon simply stands out. There is no denying the classic neon look continues to give brands a unique way to display a logo and message. The neon sign has changed very little since Peter Nutting displayed the first one at the 1904 Louisiana Purchase Exposition. Why change a good thing right?  As more brands today